Design Agility

5 Steps to Business Transformation

Is your business successfully adapting to change?

Successful adaptation = Business Agility by Design.


Business Agility by Design, it's what we do. The Design Agility team assists our clients with their transformational journeys through business consulting and advisory services. We appreciate that every business has different challenges to overcome and goals to achieve, that some businesses will be more or less mature in different aspects of their organisational capabilities.  Our approach and methodology allows us to right-size our level of engagement to fit our customer’s needs wherever they are placed on their transformational journey.


We offer the following information as an insight to our approach and invite you to use the web form provided to arrange a more in depth conversation.


Experience Management & Design

In a crowded marketplace where your competition is able to match products, services and pricing, there is little to differentiate your organisation, aside from the experience you offer.  This is equally true when you are competing for talented employees, possibly even more so given they will be spending a significant portion of their daily life working within your organisation. 

The question is; ‘how do you create an intentional organisational experience to attract and retain the best talent such that they deliver your intended customer experience in their interactions?

Equally; how do you create an intentional and branded customer experience to attract customers and build long lasting relationships?   Read More...

Operational Capabilities

The management of a business’ operations is essentially the quantitative measure of the performance of the Operational Capabilities. Your executives and business leaders would be familiar with dashboards and scorecards that give insights into relevant performance metrics. Typical high-level metrics include financial, sales, manufacturing and marketing performance amongst others. These metrics are ‘output’ oriented, easy to measure but hard to improve or influence.


They are an 'after-the-event' measurement – essential for evaluating progress but useless for influencing the future.   Read More...

Organisational Coherence

Traditionally, organisational strategies set out goals relating to Operational Capabilities; finances, market share, product release, program development etc. – the strategy is internally focused with each functional area jockeying for a larger share of the available budget to “execute their strategy”.  Unfortunately, the traditional market no longer exists, customers hold an unprecedented ability to research and investigate the experience of other customers before selecting a product or service provider. 


The approach to strategy also needs to change to reflect the new market.  Read More...   

Digital Transformation

 Digital Transformation really speaks to the transformation of your business model and capabilities with digital technology being the enabler of this transformation.  Transforming your business model means aligning your organisation’s differentiated capabilities with the changing needs and behaviours of your customers ensuring your offering stays relevant in a rapidly changing marketplace.    Read More...

Transformed Capabilities & Continuous Improvement

So what’s next?


You could take a deep breath, relax and congratulate your team on a job well done.  The problem is that your competitors are still innovating, they’re still looking to increase their market share at your expense, the competitive nature of the market never sleeps! Unfortunate as it is, transformation and organisational change is the new normal.    Read More...